This Michelob Ultra commercial was first shown during the Super Bowl. It includes Lance Armstrong waking up, running, biking, and hanging out at at bar. I remember really liking it at that time, but it had left my mind since then. Until tonight.
I was watching the Discovery Channel's new mini series "Life" on Animal Planet (some really cool stuff and I enjoyed the documentary aspect of it, but a narrator other than Oprah would definitely bring the quality of this series up) tonight when the commercial appeared. It's the first time I've seen it since the Super Bowl. Still like it.
Something about this commercial that I find interesting is the product placement. Lance Armstrong clearly endorses his LiveStrong campaign everywhere he goes, but the placement of LiveStrong products in the commercial is rather prominent: shirt, bracelet, etc. The "ad-in-an-ad" idea is kind of fun and creates a strong partnership between two companies/organizations.
By the way, the guy obviously has tons of commercials/endorsements cause he's just a cool dude. I get a kick out of this one.
Sorry Lance, but no matter how badass you are, your tires just aren't going to handle that terrain!
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It's actually kind of strange that it was on Animal Planet. I mean I understand the outdoorsy aspect of it, but you would think that they would be showing it more on sports channels and on shows that have to do more with sports or activities outside, other than animals...
ReplyDeleteBoth commercials were great! Thanks for sharing. I think that it was a good idea that Michelob Ultra used Lance Armstrong in the ad because he represents ultimate fitness and healthy living, so for him to advertise a low calorie drink will make people think if Lance Armstrong drinks it then it must not be so bad!
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