There is one ad that has caught my attention- the Google "Parisian Love" ad.
Immediately after the ad was aired, I witnessed two different reactions to the ad. The first reaction was from a girl at the same party as I. From another room, we heard a squeal of delight followed by the exclamation that it was the "sweetest" ad she had ever seen and it made her want to cry with happiness. A few seconds later, I received a text from my friend Josh saying "Does Google really need to advertise? Their name has become a verb..."
Good point. So what is the reasoning behind Google advertising during the Super Bowl? Google has become a part of everyday speech. You'd be hard pressed to find some one in the US who does not know how to "google" something. The Super Bowl ad was Google's maiden voyage into tv advertising, but is it honestly necessary to shell out millions of dollars for a 30 second spot to advertise something that the majority of Americans use multiple times a day without conscious thought?
I didn't really like the ad to begin with, but I do think it's a good idea to advertise. Some people actually don't like GOOGLE. It seems there is this image of GOOGLE in some parts that make them out as a big business, and thus they are the bad guy so other people use different search engines. I think the ad was more interested in showing off a positive side of GOOGLE (thus your friend's response with tears) than to try and tell more people that they are there.
ReplyDeleteP.S. Super Bowl was boring, so was half time, so were the commercials.
This is interesting that you said that it's hard pressed to find someone who doesn't know about google because I am sitting at Kaldi's right now and the person next to me just told her friend that her mother told her, "How do you use google?"
ReplyDeleteI was wondering the same thing when I saw the add. With Bing and other search engines becoming popular maybe google is just trying to keep their name out there. With superbowl being such a All American thing they could be setting their mark as the search engine of choice.
ReplyDelete