First, I have never looked at the website, so I had no idea what I was getting myself into. Right now, the first image you will see when entering the site is a promotion for the Super bowl this weekend. Great. Football. My favorite.... Then you have the audio clip of Muhammad Ali's famous "Float like a butterfly, sting like a bee." Iconic of sports, yes, I know, but annoying when you can't mute it and it's overpowering your Zeppelin "Stairway to Heaven" BBC Live rendition. Ugh, there it goes again.... Gatorade is not winning me over quickly.
Anyway, back to performance products. Gatorade has been a leader in the sports drink industry for decades. Remember when this was the main focus of Gatorade's image?
Lightning bolt-electricity-electrolytes, got it! Simple as that. Though the lightning bolt still shows up, it's not as prominent.
Lightning bolt-electricity-electrolytes, got it! Simple as that. Though the lightning bolt still shows up, it's not as prominent.
Now your eye is drawn to this:
What is "G?!" Why is there a "G" TV series? Why does the website ask what your "G Moment" is? From what I gather, the "G Series" is a line of even higher quality performance products. You have a pre-"G" (sustained energy gel), the "G" performance drink, and then a post-"G" (recovery drink). I feel that Gatorade is trying to branch out of its traditional sports drink persona and into an even larger athletic market. But really, some clarification would help. Otherwise you walk into the grocery store aisle and are greeted by this. And if you're anything like me, you stare at it for five minutes, become frazzled because you don't know what "G" fits your "athletic performance" and walk away without your "G."
Ooooh! Look! Water!
Your view on the "G" and there goal to branch out in the sports world is interesting. I agree that there needs to be some clarification. The fact that the lightning bolt isn't as prominent is an interesting view on the Gatorade marketing.
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